NVidia: DX11 Will NOT Drive GPU Sales

Posted in: GPU | September 17th, 2009

Hey guys, Icarus here!

Today, I thought I’d take a little side step and propose another theory about a topic that’s been discussed recently:

GPU sales.

So, for the last year or so, the defining factor in GPU sales was definitely new hardware and software that came out with the graphics cards.

However, is this the case for DX11, a new generation of graphics engine?

NVidia said, in a recent press conference, that DX11 will not be the main reason for the stimulation of graphics card sales.

Instead, the new software that will accompany DX11 will be the main reason stimulation for sales.

Now, is this true?

Well, here’s what I think.

I believe that NVidia is right in saying that the graphics engine DX11 will not be the leading factor in sales.

In the beginning of the release of DX11, there will not be as many programs or games taking full advantage of DX11 because it’s still relatively new.

As DX11 continues to mature over the next few months and more companies create software to take full advantage of DX11, then consumers will be fully immersed in DX11.

However, I think that NVidia left a vital part of the industry out of the future: the graphics cards themselves.

Now, let’s face it; when NVidia/AMD release new graphics cards, most of us look at it and go “wow, that’s awesome!”

And unlike you who’s reading this post, most consumers don’t have a clue about efficiency or price-per-performance, and consequently buy graphics cards based on rumors or how cool it looks.

So, hardware aesthetics and consumer myths may also be a huge stimulation of graphics card sales.

But why did NVidia make an announcement like this? Well, you’ll find out tomorrow in my new post!

Hope you guys enjoyed this one! Stay tuned for more to come.

Cheers!

~| Icarus


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    2 Responses to “NVidia: DX11 Will NOT Drive GPU Sales”

    1. Matt Says:
      September 17th, 2009 at 4:05 pm

      I think Nvidia is going to get wrecked by AMD in the next GPU releases… I’ve always liked ATi better myself so my opinion may be a bit biased but it’s what I think!

    2. althebaker43 Says:
      September 21st, 2009 at 8:13 pm

      What are the advantages of DX11 anyway?

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